Google Will Challenge Amazon with E-Book Service

Google will roll out a new online service for booksellers in the first half of 2010. Dubbed Google Editions, the service will allow readers to buy books from various e-book vendors and read them on a broad array of devices, from cell phones to e-readers. Consumers will be able to purchase e-books directly from Google or from existing e-book stores such as Amazon.com and Barnesandnoble.com. Books sold through Google Editions will be hosted by Google, so they will be searchable in a web browser. The store will launch with about 500,000 e-books through partnerships with publishers that have digital rights to the works they represent. Google so far has no plans to manufacturer a dedicated e-book reader that carries its brand name. Google-Powered Devices Google doesn’t need to develop its own e-reader, just as it didn’t need to develop its own smartphone to become a player in the wireless market. Google’s Android operating system, which is technically open source, will be used in many devices, including e-readers, according to Greg Sterling, principal analyst at Sterling Market Intelligence. For example, Barnes & Noble is venturing into the increasingly popular e-reader market. The Wall Street Journal reported the giant book retailer could roll out an e-reader as early as next month in the U.S. The device will be built on Android. Sterling said the Barnes & Noble reader looks quite polished, though he has only seen images. As Sterling sees it, the Google Editions platform could pose a very strong challenge to Amazon if it builds a large consortium of publishers and related inventory. The technical advantage that it offers is apparent compatibility with any e-reader versus the Amazon Kindle, he noted. “In my current view, Kindle, though a market maker of sorts, is not a sufficiently superior device to dominate the market in the way the iPhone…

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Google Will Challenge Amazon with E-Book Service