Is your ISP or preferred search engine tracking your online behavior and potentially putting your personal information in jeopardy?
Of course not, many of the country's top Internet companies said Monday.
The companies, including Google and Yahoo, wrote to Congress this weekend in response to a letter from Rep. Edward Markey, a Massachusetts Democrat and chairman of the House Energy and Commerce's Internet subcommittee, that asked them to answer 11 questions relating to their data collection processes.
As a result of Markey's inquiry, Yahoo said Friday that it would it would allow customers to opt out of customized advertising by month's end.
"We understand that there are some users who prefer not to receive customized advertising and this opt-out will offer them even greater choice," Anne Toth, head of privacy and vice president for policy at Yahoo, said in a statement.
Yahoo's new policy will go into effect by the end of August, Toth said. At that point, users will be able to opt-out by visiting the Yahoo privacy center.
Responses from other companies including Comcast, Google, AOL, and Cablevision, after the jump:
Internet companies and ISPs routinely track users' activity online in order to serve up more targeted advertisements. Whether or not the data that is collected contains personally identifiable information has been a point of contention.
Markey has pushed Internet companies to make this feature opt-in rather than opt out. Specifically, he expressed concern about a technology known as deep-packet inspection (DPI), which allows for the detailed inspection of data as it travels across the Internet. ISPs can use it to filter out the illegal transfer of copyrighted material or harmful viruses and spam, but ...