Archive for: December 6, 2007

Internet marketing continues to be a struggle for many bloggers, webmasters and online wealth seekers. Many of us understand the basics of SEO, PPC and social media marketing, but how many can truly call themselves qualified in all internet marketing categories? Can you?

Sure, there are some aspects of internet marketing that I feel more competent in than others. And, of course, I spend the majority of my time honing those skills. But there is a whole other world out there that I do not reach simply because of my lack of knowledge. If making the most of your internet marketing career is important to you, it is vital that you do not sell yourself short.

There are a few quality Internet Marketing Companies that may be a viable option for many new online marketers. Having a qualified company keep you up to date with the constant changes in search engine algorithms, PPC and social media optimization, will allow you more time for what is really important… blogging.

I have said it many times on my blog, if you can’t (or won’t) do it yourself, outsource it. Keeping on top of your internet marketing campaigns is critical for your online success. Why not let a trusted internet marketing company do it for you. It will surely provide you with much more free time and possible more cash in your pocket.

It's that time of year, again. Studios are rolling out their family-friendly holiday fare, alongside a big wave of Oscar-bait. And as has become as traditional as eggnog and drunken office parties, there is a Web companion to every major release. Some good, some bad, some really, really boring.

Eleven of the most tree-topping features on the Net, after the jump: Best Gallery: I Am Legend

Pretty much everything about the I Am Legend site blows my mind, the navigation especially. The main site allows you to tour a panoramic, post-apocalyptic Union Square in New York City, but that's just the beginning. Click on Navigation on the middle-left side of the screen to access a clickable map of Manhattan, from which you can view the city's ruins from half a dozen different locations, from Central Park on down to the Brooklyn Bridge (pictured).

Also, be sure to check out the Daylight Timer widget.

Best Seasonal-Aggression-Taming Game: Fred Claus

Nary a Christmas season goes by that a healthy helping of familial tension doesn't creep into the picture. Last year, boxing on the Wii did a pretty good job of releasing that tension. This year, though, Fred Claus' page gives us a different, more festive approach: Sibling Sock 'em. Upload headshots of you and a sibling, and go to town.

Best Comments Section: Lions for Lambs

The second you log on to the Lions for Lambs Web page, it asks you a simple question: "What do you stand for?" Once you've entered your super-deep response, it ...

This morning, DK Publishing held a breakfast launch event for its latest publication, Food 2.0: Secrets from the Chef Who Fed Google by Charlie Ayers.

Ayers was the first cook hired by Google in 1999, when the company had barely 50 employees. The idea was to have a full-time chef cook nutritious energy food to boost productivity by keeping Googlers on campus and away from Wienersnitzel. Ayers said that in the beginning, all the employees wanted were versions of fast food and take-out stuff they were already eating: hamburgers, burritos, sushi, Indian food, and so on. So Ayers created a menu of simple, healthy ingredients that mimicked many of their favorite foods and introduced them to new ones--like tofu stroganoff. Ayers also said it was a challenge to keep everyone happy, from the Taco Bell crowd to the yoga-mat vegans.

Spending a few minutes with Food 2.0, there are two things that I immediately appreciated. First, most of the recipes contain common pantry products (so you don't have to buy an entire jar of cardamom pods for one tablespoon in one stinking recipe). Second, Ayers covers techniques for stocking your pantry, freezing food and herbs, and keeping your refrigerator tidy. The book is as much cooking philosophy as recipes. Some may find it preachy or obvious, but there is definitely some useful stuff here.

As far as the recipes go, though many are standard fare, Ayers throws in enough curve balls (either with preparation or common-yet-innovative ingredients) to make it interesting. My one complaint is that Ayers spends too much time on condiments, health drinks, and salads. Apparently the Googlers were big hot ...

Who knew that a technology used to assess ratings could also be used for copyright protection?

You may know that Nielsen generates the ratings that are used to determine the top-ranked shows for each week. In the olden days, Nielsen used a paper survey; as recently as February, they've been able to track a show's popularity using set-top boxes, using specially watermarked video.

Not surprisingly, Nielsen now says it can take those watermarks and apply them to Web video. But the interesting thing is that those will be applied to ratings as well as copyright protection.

The program's called Nielsen Digital Media Manager, and the technology is already used to watermark 95 percent of all U.S. TV content, according to the company. On the Web, Nielsen initially plans to use it to keep an eye on TV content distributed via the Web, measuring ratings and also using it to track down the source of pirated shows. Nielsen and its partner, Digimarc, also plan to work with the media industry to digitally watermark DVD's, movies, music, video games and other content in subsequent phases.

"Digital watermarking enables content producers to harness the power of the Internet and expand audiences for entertainment media by identifying media content wherever it goes," said Bruce Davis, chairman and CEO of Digimarc. The idea is to enable "content owners to make meaningful decisions on what content to allow or disallow on such sites," to prevent or allow things like mashups, citations, clips, et cetera. It's all a bit creepy.

As on-demand Web video rolls out, I can see why a technology like this would ...

If anyone is surprised by this, please let me know in the comments below. This fascinating tidbit was revealed this week on the Microsoft IE blog, together with the "revelation" that the company discarded names like IE Eight!, iIE, and IE for Web 2.0 (Service Pack 2). Features and a delivery date have not been disclosed.

"You will hear a lot more from us soon on this blog and in other places," Dean Hachamovitch, the IE general manager, wrote. "In the meantime, please don't mistake silence for inaction."

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